MavenAGI(opens in a new window) is a new software company for the AI era. They recently launched an AI customer service agent, built on the flexibility of GPT‑4, which a number of companies like Tripadvisor, Clickup and Rho are already using to save time and better serve their customers.
## Customer support is expensive yet disappointing
In today's customer service environment, no one is winning.
Service representatives face repetitive work, demanding ticket volume, disorganized documentation, and delays in escalations. Customers get frustrated explaining issues and waiting for answers, and companies struggle to meet their desire for good customer service. Up to 90% of consumers expect(opens in a new window) an “immediate” customer service response, and more than half of consumers say(opens in a new window) they’d drop a company and use a competitor after just one bad customer service experience.
For all this frustration, the average support ticket still costs $40, mostly in labor but also in overlapping systems used to store knowledge. MavenAGI CEO Jonathan Corbin saw customer support as a pain point ready for an overhaul. “Existing systems and siloed data have made it challenging to deliver a great experience in a cost-effective manner," he says, "Companies have long thought they had two options for support: low cost or high quality.”
## Training GPT-4 to set a new standard of customer support
Many efforts have been made to use chatbots for customer service, but the experience has by and large been unsatisfying. Bots often misunderstand the question, give unhelpful answers, or sound like robots. AI models were not advanced enough to give human-quality answers.
That changed with GPT‑4. CPO Eugene Mann says, “GPT‑4 was the first time we looked at something that looked like human intelligence and could solve that last-mile problem of communication.”
MavenAGI works by training GPT‑4 to the context of customer service in three stages:
“One of the advantages of this generation of AI versus the last generation models is actually you don't really need that much data for any given customer,” CTO Sami Shalabi says. “Evaluation at scale is the magic sauce. The Maven approach has been validated with over 1M customer interactions. Our platform provides the tools that the head of support, CX, and product need to confidently answer any question their customers throw at it.”
## Improving support at several touchpoints
MavenAGI offersa full range of channels(opens in a new window) for a better support experience, each highlighting a different benefit to using GPT‑4 for custom agents:
Because Maven natively integrates with most CRMs and support tools, and can ingest structured or unstructured data, it can start answering tickets and assisting humans right away. It also continually learns after the initial training.
The results of integrating MavenAGI have been positive for companies like HubSpot and TripAdvisor. Across all organizations implementing MavenAGI, the average results are:
## Planning to build more on top of OpenAI’s models
Using AI to improve customer support is just the beginning for MavenAGI. They see great potential in using OpenAI foundational models to improve other business functions and processes.
> “We want people to be able to up-level the engagements they have with customers, to focus on meaningful personalized interactions, versus answering rote questions and repetitive tasks. Maven is fundamentally changing the customer experience paradigm.”
MavenAGI CEO Jonathan Corbin
MavenAGI aims to unlock the human potential trapped in input/output tasks. Customer interactions extend beyond support, and combining the technology of Maven and OpenAI will improve the coordination of customer-facing functions like support, sales, and marketing.
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